Our journey from printed shirts to embroidered high end fashion quality from our own production - What's new since Jan 2022?
REVIEW
Since the beginning of the Corona Pandemic 2 years have passed. In March 2020 we started with the beginning of the pandemic to start our own fashion label, because our bar (Wohnzimmer Bar Germany) had to close due to the pandemic. This resulted in WZB - Fashion Drinks with printed designs on shirts, hoodies and much more.
After now 2 years in the fashion industry, we used the last half year to take our fashion drinks to the next level.
EVERYTHING NEW AT FASHION DRINKS
In 2020 and 2021, we supplied customers from all over Europe with printed premium shirts, which we impleMen'sted with a large printing partner from Germany, which operates its production mainly in Eastern Europe. The quality was good and for the start, the ease of doing business with the external production was worth a lot as we could focus on product developMen'st, new designs and marketing of our shirts. But now we also wanted to take the next step in terms of product and quality.
WHAT'S NEW SINCE JAN. 2022:
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WZB FASHION DRINKS becomes FASHION DRINKS
Fashion Drinks gets its new fancy logo. New style. New production. Best quality!
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FROM PRINT TO STICK
Printed shirts are history at Fashion Drinks. In 2022 we switched our entire production to embroidery and from now on produce all drink designs in our small embroidery factory in Germany.
FROM EASTERN EUROPE TO GERMANY
For two years, we have had our fashion drinks produced partly in Germany but also in Eastern Europe. Here, too, we want to take the next step and rely fully on local production to keep the transport routes as short as possible and thus be able to produce more sustainably. In search of a suitable production location in Germany, we decided to open the production directly in or next to the bar. At the location of the first idea for Fashion Drinks, the Drink Designs thus return after two years to their home: The Wohnzimmer Bar in Germany! We are proud of our own small fashion factory, where we can design Fashion Drinks for you, embroider them and send them directly.
100% ORGANIC COTTON FOR ALL PRODUCTS
The printed shirts were definitely good quality! But we wanted to lessen the compromise on quality even further. We wanted all shirts to have the same standard: 100% certified organic cotton from sustainable sources. We wanted each of our products to have the PETA-certified VEGAN seal to be produced with low CO2 emissions.
We can meet all these standards with our own production. For us. For you. For the environMen'st! The quality will blow you away.
PLASTIC BAN FOR OUR PACKAGING
From now on, your fashion drinks will arrive without plastic. For our new packaging, we have made sure that only Materials made from renewable raw Materials are used. Drinks for you and your crew, fairly and sustainably packaged! Cheers!
NEW STORE // NEW STYLES:
The last half year we have also put into our new store and the impleMen'station of the embroidered designs. So that every needle stitch fits perfectly, it takes a lot of work and attention to detail, which we have put into each of our Fashion Drinks designs. The result is something you would love to drink right away!
